In my Inbo
x this morning is an e-mail promoting the eighth edition of iGIZMO a truly digital and indeed interactive e-zine from Dennis Publishing (the same house that punts PC Pro – a great professional PC magazine pedigree). iGIZMO describes itself as “The latest issue of the world’s first interactive gadget magazine is now here.” What’s great about iGIZMO is that unlike its rivals, i.e. the printed versions of T3 (Future Publishing) and Stuff (Haymarket Media Group), iGIZMO uses Ceros Media – who refer to their technology as an “online magazine publishing platform” – however I think that sells it short, as one could misconstrue that message as meaning “web site”, when this stuff is so much more.
I first came across this engaging publishing technology when Computer Weekly (Reed Business Information Limited) first starting using it to deliver their e-zine (note that CW also have a web-only version). What’s great about Ceros’ delivery is that their e-zines have the entire glossy look and feel to it that the printed version (or if it were to be printed, for in the case of iGIZMO it has no printed version). In the Computer Weekly Ceros’ edition, even the adverts look like they do in the printed version, same page layout, same colour, same text, etc. – it all goes to providing a very polished look & feel, such that you want to engage – you want to read it. This is aided by the fact that you electronically turn each page by clicking your mouse on the top right hand corner, and then the page starts to curl as though your wetted forefinger was gently lifting it, as per a printed version.
So, iGIZMO is great because it utilises a technology that is spot on in its execution and delivery, but also because iGIZMO is concise (this edition is only 28 pages), which means I can flick through it quickly if I want, yet it has all the necessary seductively lit and expertly presented images of the gadgets and technology together with the hard and fast facts one desires, and because it’s “on-line”, by following the embedded hyperlink, you are only a click away from more detail as desired, which makes it interactive. There are also video vox boxes (podcasts if you will), such as the “News in 90 seconds”. It also resists the temptation of scantily clad women on the cover and throughout to allure men, but best of all, it is completely free – no more £4 on T3 and Stuff?
x this morning is an e-mail promoting the eighth edition of iGIZMO a truly digital and indeed interactive e-zine from Dennis Publishing (the same house that punts PC Pro – a great professional PC magazine pedigree). iGIZMO describes itself as “The latest issue of the world’s first interactive gadget magazine is now here.” What’s great about iGIZMO is that unlike its rivals, i.e. the printed versions of T3 (Future Publishing) and Stuff (Haymarket Media Group), iGIZMO uses Ceros Media – who refer to their technology as an “online magazine publishing platform” – however I think that sells it short, as one could misconstrue that message as meaning “web site”, when this stuff is so much more.I first came across this engaging publishing technology when Computer Weekly (Reed Business Information Limited) first starting using it to deliver their e-zine (note that CW also have a web-only version). What’s great about Ceros’ delivery is that their e-zines have the entire glossy look and feel to it that the printed version (or if it were to be printed, for in the case of iGIZMO it has no printed version). In the Computer Weekly Ceros’ edition, even the adverts look like they do in the printed version, same page layout, same colour, same text, etc. – it all goes to providing a very polished look & feel, such that you want to engage – you want to read it. This is aided by the fact that you electronically turn each page by clicking your mouse on the top right hand corner, and then the page starts to curl as though your wetted forefinger was gently lifting it, as per a printed version.
So, iGIZMO is great because it utilises a technology that is spot on in its execution and delivery, but also because iGIZMO is concise (this edition is only 28 pages), which means I can flick through it quickly if I want, yet it has all the necessary seductively lit and expertly presented images of the gadgets and technology together with the hard and fast facts one desires, and because it’s “on-line”, by following the embedded hyperlink, you are only a click away from more detail as desired, which makes it interactive. There are also video vox boxes (podcasts if you will), such as the “News in 90 seconds”. It also resists the temptation of scantily clad women on the cover and throughout to allure men, but best of all, it is completely free – no more £4 on T3 and Stuff?
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