If, like me, you sometimes forget when your family, and extended family members birthdays are, then you may have already discovered that a smartly wrapped present delivered on time is appreciated a lot more than a “sorry I forgot” or even a present that arrives not just late, but bruised and battered having been hastily wrapped and dispatched through the now dishevelled Royal Mail.
Enter Amazon, the family saver!
Like most people I discovered the virtues of Amazon’s business model some time ago; however its “gift wrap” service, although comparatively expensive to wrapping it yourself, is a godsend, especially when you have neither the time nor locale with which to source and fit wrapping to odd shapes; moreover you have to find a present in the first place!
Just this week, my niece’s 9th birthday, commanded prompt action, so I found a wonderful set of Sylvanian Families - to be percise the "Hedgehog Family".
Now I just surf Amazon’s well-healed categories of niceties then placing myself in the mind of my chosen recipient (so to speak) I select the object of (their) desire, hit gift wrap options, select their address (meaning I don’t have to remember it) from my address book on Amazon, type out the personal message and complete the order - safe in the knowledge that Amazon team members will do a far better job of wrapping the present than I would and equally safe in the knowledge that it will arrive in good order, even though it might use the very same Royal Mail, but that’s because Amazon have special parcels and boxes for stuff that I don’t.
My family initially were a little, dare I say snobby, about the lack of personal touch, i.e. I didn’t chose the wrapping paper and I didn’t hand write the message in blue Bic Biro ink, but now I think they understand the process they accept it as part of efficient modern life, that is to say they have started using Amazon for my birthday presents too!
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